Виртуальные продажи

Digital Wholesale—How Does It Work?

May 18, 2022

Imagine the traditional wholesale process, with all the added benefits of an upgrade to our current vastly virtual environment. That’s digital wholesale.

Wholesale has always played an important role in the retail world. An intermediate step between producers and end consumers, the business-to-business (B2B) transaction of the buying and selling of goods in quantity for resale ultimately. Digital wholesale is B2B buying and selling through the medium of an advanced virtual platform. It represents a unique opportunity for brands and retailers to connect, collaborate, and conduct business all online.

But how does it work?

First, brands create digital versions of the items in their collection. Today’s technological tools can make a collection come alive on the screen. 360° images and zoomable views provide all the details, while dynamic hi-res video demonstrates the way fabric moves and falls. Augmented Reality (AR) can superimpose images for a composite view, and 3D rendering adds a photorealistic touch. Once their collection is ready, brands can curate online showrooms and personalized presentations, make virtual appointments with buyers, offer customized linesheets, and even generate invoices and collect payment—all online.

For their part, retailers can browse their connected brands’ digital collections and search for items which suit their aesthetic. Retailers can stay up-to-date with their favorite brands and make intriguing new discoveries without the stress and cost of travel. In addition, retailers can review linesheets, meet with brand representatives to discuss scheduling and other details, and fully plan their assortments completely virtually. They can also research, place orders, and even pay invoices all in platform. 

Digitalization streamlines the wholesale process for the benefit of both brands and retailers. Digital wholesale extends the comfort, convenience, and efficiency of personal shopping to the B2B wholesale world so brands and retailers can expand their network while conducting business from anywhere in the world, 24/7. 

Tips for Brands

Tips for Retailers

JOOR is the industry’s largest curated B2B network with:

385K+ retailers in 150 countries around the world

13,400+ brands across 53 categories

Find out how JOOR can improve your wholesale experience. Sign up for a retailer account or book a demo.

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